Inbound Marketing For Australian SMBs

As a marketing or sales professional the first thing you want to do when you make a new connection is to pull them into your marketing “funnel”.  Tell them about your product or service, how great it is and how it would help them. BUT DON’T DO IT!

With the use of email, social media and mobile devices – we’re all experiencing information overload. How many emails do you get and not even open because its not relevant? Or direct messages from your social connections that are clearly a sales push, so you just delete it. DON’T BECOME ONE OF THEM!

Instead take the time to understand the process your leads take before they buy, and plan your lead generation and conversion offers accordingly.

Marketing Takeaway: To be successful at lead generation – plan your offers to meet your prospects’ needs, not your own.


Top Funnel Lead
This is a lead who has a problem/need that you could possibly provide a solution for – but they’re not ready to buy yet. 

In case you're wondering, who Izzy is - Izzy represents a business owner or marketer - someone just like you.  Izzy Learns Inbound Marketing is a series of blog articles that follows the steps of an inbound marketing plan.