Inbound Marketing For Australian SMBs

If you're new to the Izzy Learns Inbound Marketing series, Izzy represents Marketers and Business Owners, like you, who are looking for ways to increase leads and conversions from their website. You'll find links to the earlier blog articles at the bottom of this post.

Have you been following the Izzy Learns Inbound Marketing series? Izzy presents a business owner or marketer - someone just like you. Who is learning about Inbound Marketing and following the steps of an inbound marketing plan.

The purpose of this blog series is to take business owners, and marketers down the path – they should be taking – to market their business effectively on the internet.  It focuses on the Hubspot tools to help existing clients leverage the tools effectively, however, the lessons learnt can be applied to other tools available.

For those of you new to the Izzy Learns Inbound Marketing blog, Izzy represents marketers, business owners and sales professionals who are looking for ways to leverage the latest technology to increase leads and conversions.

In Izzy’s last blog article he made the decision to sign up for Hubspot’s medium package.  Now he needs to develop his action plan.

In the last blog article Izzy began researching Inbound Marketing to see if it could help him achieve his sales targets for 2011. He heard about the Hubspot software, and after reviewing their customer case studies, and learning that other businesses were experiencing huge growth in their leads and conversions, Izzy was convinced that Hubspot was the right choice to help him grow his business in 2011.

In the last blog article, Izzy learnt about Inbound Marketing and how it is about having a strategic presence so your prospects can find you. With more and more people doing research on the web and buying online, having a website that prospects can find is going to be key to marketing in 2011.

Izzy is the Marketing and Sales Manager of a Small Business – his boss, the owner of the firm has just announced the sales targets for 2011, a 25% growth. “How am I going to do this,” Izzy ponders. Although the economy looks like it might be improving, it’s still early days yet, and people aren’t confident enough to start spending.