Social Media Marketing: increase leads and conversions

Social media is a tool for building relationships; listening, engaging and having conversations with your prospects, industry, peers and customers. The major sites are: Twitter, Linked In and Facebook. Location based apps like; Facebook Places, Foursquare and Yelp are growing in popularity and are a great way to promote specials and draw customers into a store front. 

The latest stats show that social media is on the increase. Check out this short video on what some are calling the Social Media Revolution. The stats will astound you!

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

6 Ways To Use Social Media Marketing To Achieve Your Acquisition Goals

1. Monitor and track conversations across the web. Do this by following key people on Twitter, connecting with them on Linked In and Facebook, subscribing to their blogs and setting up Google Alerts. Look for opportunities to:
   1. Generate leads: people who are looking for information, or are unhappy with a competitor’s product.
   2. Increase Conversions: people sharing a problem or need that you provide a solution for.
   3. Improve customer service: happy or unhappy clients.
   4. Learn more about your competitors: monitor what conversions are being said about your competitors.
   5. Identify new markets: track your target audience to learn more about their needs.
   6. Stay up to date with the latest news and information and for your industry.
2. Connect with your prospects and customers, and listen to what they're saying about your industry, your competitors and you.
3. Engage in conversations to build trust and authority.
4. Generate inbound links to your website, this will boost your organic rankings.
5. Build a credible reputation, a voice of authority in your industry.
6. Promote your valuable content, pulling leads into your funnel.

3 Important Social Media Marketing Tips To Remember:

1. Avoid the hard sell, offer solutions to their needs.
2. Build relationships based on trust and rapport.
3. Add value, provide insightful comments, valuable information and practical solutions.

How we help you with your social media marketing

1. Develop a plan and purpose for using social media.
2. Align your social media efforts to your acquisition process.
3. Build your network and reach.
4. Social media monitoring and engaging.
5. Drive traffic to your website.
6. Promote offers.

View These Social Media Marketing Articles:

How to Start Social Media Marketing In Hour A Day

Social Media Optimization: Its All About Location

Does Social Media Confusion Have You Paralyzed? Want Solutions?

Social Media Marketing: Understanding the Change in Psychology