Inbound Marketing For Australian SMBs

If you're new to the Izzy Learns Inbound Marketing series, Izzy represents Marketers and Business Owners, like you, who are looking for ways to increase leads and conversions from their website. You'll find links to the earlier blog articles at the bottom of this post.

Search engine optimization (seo) is an integral part of effective social media marketing. Done well it will drive qualified traffic to your website.  But an increase in traffic means nothing to your business if they're not converting.  Before you spend any more money to drive more traffic to your site, think about what you want your visitors to do and how you can encourage them to convert to a lead. If your traffic is not converting, it's not a numbers game, you need to go back to the planning stage and focus on leads.  Here's some basic pointers on how to convert your traffic to leads.