Inbound Marketing For Australian SMBs

As you start a new year full of motivation and drive determined to achieve your revenue targets 2012, the key to success is to break it down into achievable tasks with an actionable timeline.

The purpose of this blog is to help you determine your goals and tasks for Q1 2012 and get organized with a plan and timeline.

This week’s article follows on from last week’s 3 Ways To Help Small Business Get Leads From Social Media. So now you have your leads, the next step is to nurture them to get them sales ready.

The purpose of this article is to share my personal top inbound marketing blogs, news and events from this past week – week 32.

Inbound Marketing Event: #socialrevolution

@brianhalligan, CEO of Hubspot was one of the speakers on the Social Revolution webinar I attended this week. To make the switch from traditional, outdated and ineffective marketing tactics to more effective marketing tactics that work today Brian revealed his marketing tips. Here’s a snap shot of his tips for marketing success:

Social Media Optimization (SMO) is now an important factor in SEO. Will it be more important than SEO, will Facebook take over Google as the king of searches? 

If you're a busy business person who is interested in learning how social media can help your business but you're overwhelmed by the whole social media thing. Where to start and what to do... then this article is for YOU!

... the customer! Not YOU, not your company, not your brand, not your product nor your service.

Two days before the event I learnt Social Media FTW ‘09 was sold out, completely full with 225 delegates and a waiting list. Wow! I was impressed I had no idea so many people in Maine were so hungry to learn about social media. I was pleased I had decided to go, I was curious to meet all these people who also have in interest in Social Media.

There are lot of articles and blogs online about how to get started with Twitter so I'm going to skip over the ‘how to' side of Twitter and focus more on sharing my experience with Twitter as a business owner and marketer.

The business results you have today are based on what you did in the past. Consequently, what you do today to market your business, will impact your business tomorrow. So the question is... 

As a small business owner I get excited about the opportunity Social Media provides as marketing tool to better understand my audience.  I am surprised when I talk to other business owners who are reluctant to learn more about the benefits of social media for their business. One stand out benefit is the low to no cost of social media, giving small business the chance to compete on a level playing field with larger companies with deeper pockets.  My goal in writing this blog is to help small business owners understand the benefit social media can bring to their business and how to get value out of your online communities.