Posted by Stacie Chalmers on Mon, Nov 21, 2011 @ 07:57 AM
Marketing automation is a hot topic for marketers right now – terms related to marketing automation are lead nurturing and email marketing. If you’re a subscriber to my blogs you know I often write about lead nurturing and how to nurture your leads to get them sales ready. So when I heard about the 10 Commandments of Marketing Automation I was curious to learn more.
Marketing automation by definition enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant.
So what did I learn reading the 10 Commandments of Marketing Automation?
Firstly, I learned that marketers need to be smarter. They need to change their strategies to be better aligned with their prospects, leads and customers needs.
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