Posted by Stacie Chalmers on Mon, Jun 29, 2009 @ 10:27 AM
Take the time to evaluate your business goals before jumping into search engine optimization (SEO) for your business.
A friend of mine sent me an email that she had received from an SEO firm seeking her business, several months ago. The email started with something like, "we tried to search for your business on line and couldn't find it, which means your prospects can't find you either." It went on to say that they could guarantee top search rankings (for a monthly fee). It was quite a lengthy sales pitch but basically what they were promising was top search rankings for my friend's company, for what they (the SEO firm) perceived where the relevant keywords. My friend thought this sounded great, so she presented it to her management team. After all isn't that what we all want, to be at the top of the search results and drive more traffic to our site?
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