How Important is SEO for Inbound Marketing Success Today?
Posted by Stacie Chalmers on Wed, May 30, 2012 @ 07:23 AM
Search Engine Optimization (SEO) as been a major focus for marketers over recent years. Implementing the tactics to get on the front page of Google for keywords has been key. But with all the changes to Google’s algorithm, and the increase in social media – how important is SEO for marketing success today?
Showing up in search results for your keywords is just as important today, as it always has been. What has changed is Google’s ability to reward valuable sites and penalize the sites using ‘black hat’ tactics trying to scam or pay their way to the top of searches, with schemes like “link farms”. Thankfully those days are over!
SEO today is about the user experience – your prospects, leads and customers. Here are a few simple tips to remember:
1. Write content for your audience, not the search engines.
2. Use keywords your audience uses.
3. Publish content your audience will want to share.
4. Publish content on your website regularly – weekly at a minimum.
5. Make it easy for your audience to share content with their network.
Over the years Ive written several articles on SEO, the most recent covering the latest updates from Google. To make it easy for you Ive compiled a list of my top 5 articles - see list below.
Do you have any questions about SEO and how it can help your marketing? If so please use the comment section below.
SEO Resources for Marketers Who Want to Do It Right!
4 Step SEO Action Plan for Small Business Marketing
Google Changes SEO: What Small Business Need To Know and Must Avoid
26 SEO Tips To Help Small Business Marketers Get More Traffic
SEO For Traffic and Leads
Inbound Marketing: Why Keyword ‘Rank’ Shouldn’t be Your Goal