Inbound Marketing For Australian SMBs

It's become evident to me that one of the biggest marketing challenges for business owners is how to measure their marketing and return on investment (ROI).  

If we take a look at history, marketing is continually changing, largely influenced by technology. Over time technology has changed production, distribution, communication, advertising, consumer needs and buyer behavior, necessitating a change in marketing strategies and marketing psychology.

Today, the technology introducing the new era of marketing is the internet and more specifically social media marketing. The internet has created a platform which has changed distribution, advertising, consumer needs and buyer behavior, introducing a new psychology and approach to marketing. In order to run a successful business, understanding how this technology is influencing and changing your market is paramount to guaranteeing marketing victory. It's the marketers and business owners that harness this change in marketing and the psychology who will be the ones that build sustainable businesses and not only survive these tough economic times but position themselves to prosper in the future.

It's become evident to me that one of the biggest marketing challenges for business owners is how to measure their inbound marketing and return on investment (ROI).