Lead Generation and Conversions

Once you have traffic coming to your site, the next step is to convert them into  leads and customers.
Start with your marketing funnel and identify what a prospect, lead and customer is to your business.
At each stage of the funnel your leads are looking for different information. In the early stages it's more about how your product or service will help them. Mid-way down they're looking for information about your company, your credibility, expertise, proven results. And down the bottom, when they are ready to convert they're wanting to know what the process is and what to do.

Here are some of the common reasons traffic doesn't convert

• The landing page wasn't relevant to the link.
• The visitor didn't find the information they were looking for.
• The visitor didn't know what to do next, or was confused.
• The site was cluttered and had too much happening
• The site appeared unprofessional.

• Make sure that the landing page you are driving your traffic to is relevant to the keyword and link they are clicking on.
• Make sure that once this visitor gets to your site, they can, in 3 seconds, find the information they are looking for.
• Set up your pages so they target 1-2 keywords per page and have relevant copy.
• Keep .your pages clear and uncluttered.
• Make sure it is clear to the visitor what they must do next.
• Have a Call to Action (CTA) button that stands out, and uses a verb, telling them what to do.
• Make sure your offer is compelling and provides value to the visitor.
• Don't go straight for the sale. Think about where your prospect is in the acquisition process, the objective is to get them into your funnel. You can move them towards conversion with lead nurturing.
• Provide your visitor with options to convert to a prospect. These are offers that require very little information ie: name, company and email in return for more information that provides the information they're looking for, a solution to their need.

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