Posted by Stacie Chalmers on Mon, Oct 17, 2011 @ 06:59 AM
To be successful at any type of lead generation whether it’s organic or paid you should set up a specific landing page designed solely for one offer and one purpose – to convert traffic to a lead.
Each and every time you create a new offer set up a specific landing page for that offer. Some examples are:
1. Paid search to promote a webinar
2. Organic search for a whitepaper promoted via social media and a blog
3. A Call To Action (CTA) on your website to download an ebook
Read More