Hubspot’s Social Media Tool: How To and Why, From a Hubspot Partner
Posted by Stacie Chalmers on Tue, Jul 13, 2010 @ 10:00 AM
Hubspot is a tool! And like all tools if it’s not being used correctly you won’t achieve the results you desire or expect and that it is capable of delivering.
As a Hubspot Partner and Hubspot client I thought I’d share some of the ways I personally use the Hubspot tools. And like most of you out there, I too am time poor and guilty of not being consistent or using my Hubspot tool correctly.
Today’s article is about the Social Media Tool.
I plan on sharing more about the tools on Hubspot and how they help business so please subscribe to this blog if you would like to receive my Inbound Marketing and Hubspot updates.
The Social Media Tool:
Click on the top tab “Promote” and then “Social Media”
If you haven’t already, set up the keywords you would like to be tracking across the social mediasphere and add in the relevant filters by clicking on ‘edit’.
This is also where you set up your social media accounts. Click on the option 'social media account' and choose to 'add' the accounts you have ie: Facebook, Linked, Twitter and Youtube. Then scroll down to choose how you want to use them. There are options for choosing whether you want them included in your Reach report or if you want to auto publish your blog to them when you publish your blog, or if you want to be able to access them from the social media tool. And there is an option to have the link show up in the "Follow Me" widget.
Why is this tool so important?
No matter what your business goals are or strategies to achieve them, monitoring the social mediasphere for relevant keywords is a valuable tactic and here’s why:
1. Competitor Analysis: Monitor your competitors’ brand names, company, key personnel and stay up to date with what they’re doing.
2. Research and Development: By monitoring what prospects are saying about your industry you may learn about new ways to market your product or service, or how you need to change your current products to better meet market demand or make valuable connections.
3. Lead Generation: By monitoring keywords that represent the problem or need you provide a solution for, you have the opportunity to meet and connect with new people who may become valuable business partners or clients.
4. Build Authority: By monitoring keywords that represent your industry and area of expertise you have the opportunity to connect with bloggers and individuals who are posting questions on Linked In. This provides a great opportunity to share your knowledge and position yourself as knowledgeable in your industry.
5. Link Building: Comment on blogs to get inbound links. The focus really needs to be on providing a valuable comment, otherwise you can do more damage to your reputation than good. But with that being said, remember that commenting often provides a link to your website so this should be part of your ongoing inbound link tactics.
6. Awareness: Engaging on social media sites is like networking, letting people know about your company, product or brand without using any pushy sales tactics.
If you use Hubspot I would love to hear from you. Are you wondering how to use a particular tool or how it’s going to help your business? If you want to add to my list of benefits for using the Social Media Tool, Hubspot client or not, please do.
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