Search marketing is about understanding how your target market searches online. It’s understanding; how they behave, how to engage with them, and how to pull them into your funnel and convert to a customer.
A recent study by the Pew Research Center reports that 78% of adult internet users in the U.S. do product or service research online.
Purpose and Value
Customers have changed the way they get information, research and purchase. Businesses that are successful are the ones that change with their customers.
Search marketing is the process that will help you identify what information you need to have on your website that will pull your target audience into your funnel.
When your target audience searches online, make sure it’s YOU they find, not your competition!
Effective search marketing is your competitive advantage!
4 Steps For Successful Search Marketing
- Identify your search personas/target audience.
- Identify the keywords your prospects use when searching.
- Search Engine Optimization (SEO):
o showing up in organic search results for relevant keywords
o optimizing your website and all your content with the right keywords
o building inbound links that are optimized with the relevant keywords
- Social Media Optimization
o Optimizing your videos, images and tweets is also important for your organic search results. In their attempt to be more relevant, Google now shows results based on; personalization (your history and your social network), and real-time (Twitter, blogs) in the search results.
How we help you with your search marketing needs
• Identify your target audience.
• Determine the best keywords for your business.
• On-page SEO – Optimize your web pages for your keywords to increase their chance of showing up in the search results.
• Off-page SEO – increase inbound links to your web pages to increase their chance of showing up in the search results.
• Content creation - writing, publishing and promotion.
• Website – information, layout and navigation – to improve visitor experience and increase lead conversions.