One of the most common mistakes so many businesses make, is they build their website based on:
• This is what I do
• This is who I target
• This is what I want to tell them
Website marketing is about using your website to generate leads and conversions. So with this in mind, the approach to building a website should be:
• Who is my target audience?
• What is their problem or need?
• Where are they in the acquisition process: information, research, transaction?
• What are they looking for?
• How will they find my website?
• What will compel them to visit?
• Do they know what to do next?
9 Steps To Successful Website Marketing
• View your website from your prospects’ perspective, not the business.
• Understand the needs of your prospects.
• Use the words your prospects use.
• Write valuable information that provides solutions and answers to their needs.
• Make sure your target audience can find your website:
o organic search
o paid search
o social media; links, referrals
o social media ads
o referring sites
o email signature
o offline – is your website address everywhere your company is promoted offline?
• Promote your level of authority and expertise to build trust.
• Convert a visitor to a lead :
o is it clear what they need to do
o is the offer compelling
o does it meet their need
o what should they expect
• Convert a visitor to a customer – if your searcher is sales ready make sure:
o You have telephone number on every page
o They can find all your contact information easily
o They know what to do – call, email, fill out an inquiry form, consultation, proposal
How we help with website marketing?
- Identify the needs of your target audience.
- Content creation: writing, optimizing and promoting.
- Search engine optimization: on-page and off-page.
- Design and navigation: visitor experience.
- Calls to Action (CTAs): landing pages and conversion forms.
- Promotion: social media and advertising.
- Closed loop analytics.
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