Inbound Marketing Blog

As Google continues to update their algorithms; Panda, Pengiun, and the latest Hummingbird are you one of the many small business owners and marketers confused about what to do?

For most marketers the term ‘Content Marketing’ is not new. It’s an important online marketing strategy that includes: 

The impact of the internet and social media has changed the role of marketing and sales, with many strugglying to know how to effectively leverage this new online world to acheive their lead and revenue goals.

Even though I'm a world away from Inbound13 geographically, I'm in Sydney they're in Boston, thankfully I can still keep my finger on the pulse of #inbound13 with social media.

1. Get started with a strategic plan

Where are you heading? The first step is to identify realistic goals, then identify the strategic actions that will get you closer to your goal – easy? Maybe! But we’ve made it easier to help you get started with a strategic plan with this article on marketing advice to set achievable goals.

Well I certainly got more than I had planned from the Sydney Hills Chamber Annual Sales and Marketing Boot Camp. I expected to leave with a list of action items to help me with lead generation and conversion tactics – but this years event went over and above my imagination.

Your Business - Your Choice

The day started out with an inspiring presentation from Brett Kelly, CEO Kelly and Partners. His focus was on developing the person, self-development. Grow you to grow your biz.

As a business owner this is often the last area we focus on, spending too much time working in the business. There’s always something urgent and more important like; inquiries, invoicing and employees. Brett challenged us to be conscious and intentional in our lives. He went on to mention the 10,000 hour idea, a concept Malcolm Gladwell popularised in his book the Outliers. Claiming if you spend a minimum of 10,000 hours practicing/studying something it will lead to proficiency in that particular area of study.

My mother used to say to me the time is going to pass anyway, so you may as well do something worthwhile with it. So for those of you busy, or for those who think 10,000 hours will take too long – where do you want to be in 10 years? The time will pass anyway so be conscious and intentional in your choices.

To wrap up a very inspiring presentation here are my top 2 takeaways from Brett:

SEO, or search marketing, for small business owners and marketers is necessary for survival and long term success. But for many it's frustrating, confusing, and just when you think you understand SEO – search engine optimisation, Google announces a new update to their search algorithm, the latest being Penguin 2.0.

Digital marketing strategies and tactics seem to be changing weekly – or so it feels. And for marketers trying to stay up to date with technology it can be time consuming and confusing.

There's a consistent view that Inbound Marketing is growing, so I'm curious to learn why and what this means for marketers, and businesses in the future.

A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box.  But before I get a chance to open the well taped box,  my mobile rings - the box will have to wait.