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    Website Content: understanding the importance

    One of the most common mistakes so many businesses make, is they write their website content based on:

    • This is what I do
    • This is who I target
    • This is what I want to tell them


    The purpose of your website should be to generate leads and conversions. Which means the content on your website should be focused on your prospects - here are some questions to ask yourself before writing your website content:

    • Who is my target audience?
    • What is their problem or need?
    • Where are they in the acquisition process: information, research, transaction?
    • What are they looking for?
    • How will they find my website?
    • What will compel them to visit?
    • Do they know what to do next?

    How we help

    We can write or re-write your website content to help you increase traffic and conversions - here's an outline of our process.

    • Identify the needs of your target audience.
    • Content creation: writing, optimising and publishing.
    • Search engine optimisation: on-page and off-page.
    • Design and navigation: visitor experience.
    • Calls to Action (CTAs): landing pages and conversion forms.
    • Promotion: social media and advertising.
    • Closed loop analytics.
    • Coaching and/or implementation and management.
    • Analysis and reporting.
    • Software and tools.

    Your next step

    If you haven't already, subscribe to our blog and connect with us on social media - simply click the links on this page.  Next, download the Inbound Marketing ebook, and when you're ready to speak to an inbound marketing consultant - fill out our our free Inbound Marketing Assessment form or contact us directly.

    Learn more here

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