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    Inbound Marketing 90 Day Plan For 4th Quarter



    I can't believe I turned the page on the calendar over the weekend to start a new month. This year is flying by - way too quickly.

    So as we start October, the forth quarter for 2011, I thought I would send a friendly reminder to review your goals for 2011 and create a 90 day plan for the remainder of the year.

    Here are some questions and prompters to help you create a quick 90 day plan for the 4th quarter of 2011

    • What is your revenue goal for 2011?
    • What is your profit goals for 2011?
    • Are you on track?

    If you're on track or exceeding your goals - congratulations! But let's keep going to make 2011 an awesome year.

    • Do you need to increase leads, lead conversions or both?
    • What about decreasing costs?
    • Make sure you know your cost per lead (CPL) and cost per customer acquisition (COCA).
    • Look for ways to decrease these expenses if needed. eg: did you spend a lot on advertising and trade shows with poor return? Then scrap these and look for other ways to achieve the original objective.
    • What has been working for you?  Was it networking, organic search, trade shows, referrals, email marketing?
    • Double down in areas that are working and on your strengths.

    Ways to increase leads, customers and conversions

    • Increase reach on Facebook, LinkedIn and Twitter.
    • Create a "how to guide" that will educate your prospects on making wiser buying decisions for your product or service.
    • Promote it on your blog and social media.
    • Give customers an opportunity to try your product or service at either cost or for free - just to get them in 'door'.
    • Make sure that any and every interaction people have with your company is exceptional - give them something to talk about and a reason to come back.
    • Give them the tools to share and talk about your company to their network on Facebook, LinkedIn and Twitter.
    • Brainstorm information that will be of value to your target audience even if peripheral to your product or service  - think 'out of the box'.
    • Publish that information in the form of; email, how to guide, ebook, blog or press release.
    • Promote via social media, advertising, guest blogging.
    • Make sure you have social share buttons on all your content - like this blog - to make it easy for your audience to share with their network.
    • Listen to your prospects, leads and customers.  Learn what you can do better.
    • Make sure that every touch point from your company is 'relevant'. Relevant to their needs in the buy process.
    • Make sure your prospects know what to do next - whether they're in your store, on your website or reading an email from you.

    The process to developing the plan

    • Write down goals - revenue, leads, customers.
    • Tactics to build reach.
    • Tactics to convert prospects to leads.
    • Tactics to nurture and build rapport with leads.
    • Tactics to encourage conversions - specials, offers, clear instructions.
    • Timeline: set due dates for each tactic.

    Here are some additional resources to help you with your 90 Day Plan:


    Download the free ebook: Inbound Marketing Plan

    Inbound Marketing Plan Mid Year Review: Checklist and Solutions

    How To Build Reach Inbound Marketing Style For Lead Generation


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